About Highland

Welcome to Pick-It March Mania! It's a fun and FREE way to follow the college basketball tournament, compete against friends/neighbors, and get a chance to win great prizes! Your cooperative is your local source for Broadband high speed Internet, all digital TV with free high definition channels, and reliable home telephone service, delivered to your home or business by our state-of-the-art fiber.

How to Play

  • Sign up with your email address
  • Fill out your bracket once tournament matchups are announced on March 14
  • Watch the men's college basketball championship tournament that begins on March 19
  • See how your picks compare with others
  • Come out on top of the Leaderboard and win a great prize!


  1. iPad
  2. iPad Mini
  3. $100 Gift Card
  4. $50 Gift Card
  5. $25 Gift Card

Game Rules

  • Must be a current HTC telephone customer in good standing. One winner allowed per household. No employees are allowed to participate in the customer contest
  • Must be a US resident and 18 years or older
  • Must have a valid email address
  • One entry allowed per person, one person per email address

Terms and Conditions


  • Round -- Points per game
  • 1st -- 10 pts
  • 2nd -- 20 pts
  • 3rd -- 30 pts
  • Top 8 -- 40 pts
  • Top 4 -- 60 pts
  • Championship -- 80 pts

If you have questions or technical difficulties with the contest, please email pickit@pickitchallenge.com


When can I make my picks?

Your bracket will be available to complete after Selection Sunday, March 14, when the NCAA announces which teams will be participating in the tournament, and will be open for picks until Friday, March 19, five minutes before the first game begins that day. No one may submit a bracket after that deadline.

Can I change my picks?

You can update your bracket up until 5 minutes before the first game of the tournament begins. At that time, brackets will lock and cannot be updated again.

Are the play-in games included in this contest?

There are four preliminary games on March 18 to determine who will play in four of the first round of the bracket games. There are no points associated with these "First Four" games in the Pick-It March Mania contest. You’ll see there are two teams listed on a few of the bracket spots, but those will be replaced with the winner of the play-in game after that game finishes.

What do I get if I win this contest?

Scroll up to check out Prizes for this contest.

Who is allowed to play this contest?

Scroll up to check out the eligibility and rules for this contest.

Who can I contact with a specific question about my contest entry or my bracket?

Please send an email to pickit@pickitchallenge.com if you need tech support or have any questions about this Pick-It contest. Thank you!